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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 7
PART I: MCDONALD'S
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
What type of creative advertising execution technique is being used for each spot?
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
What type of creative advertising execution technique is being used for each spot?
التوضيح
موثّق
موثّق
Informational/rational appeals focus on ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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