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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 9
PART I: MCDONALD'S
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
Discuss the target audience for each commercial and whether you feel the ad is an effective way to communicate with this market segment.
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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