
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 9
PART I: MCDONALD'S
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
Discuss the target audience for each commercial and whether you feel the ad is an effective way to communicate with this market segment.
The playlist for this chapter contains three commercials for McDonald's. Watch these three spots and answer the following:
Discuss the target audience for each commercial and whether you feel the ad is an effective way to communicate with this market segment.
التوضيح
Advertising using feature appeals focus ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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