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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 12
What is meant by the mere exposure effect? Discuss how banner ads that appear on various websites might take advantage of the mere exposure effect.
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The mere exposure effect refers to the t...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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