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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 13
What is meant by transformational advertising? Analyze the cinematic-themed ads for Skyy vodka shown in Exhibit 9-6 from a transformational advertising perspective.
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A transformational ad is one which assoc...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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