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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 2
PART II: TIDE LAUNDRY DETERGENT
The playlist for this chapter also includes three TV commercials for Tide laundry detergent.
Analyze the type of advertising appeal and creative execution technique used for each ad and discuss why the agency may have chosen to use it.
التوضيح
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Music can play a variety of roles and fu...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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