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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 4
PART II: TIDE LAUNDRY DETERGENT
The playlist for this chapter also includes three TV commercials for Tide laundry detergent.
Why do you think Procter Gamble is using different advertising execution methods to advertise Tide? Discuss the role each ad plays in the marketing of Tide laundry detergent.
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The last section of the chapter discusse...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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