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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 3
Explain what is meant by BDI and CDI. How do advertisers use these indices in their media planning?
التوضيح
موثّق
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Pages 338-341 discuss BDI and CDI. BDI c...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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