Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 9

PART II: 2010 SUPER BOWL
The playlist for this chapter also includes five of the most popular TV commercials from the 2010 Super Bowl based on the results from the 22nd Annual Super Bowl Ad Meter study conducted by the newspaper USA TODAY. The Ad Meter study is conducted by recruiting 250 consumers and electronically charting their secondby- second reactions to ads shown during the Super Bowl. Watch these five spots and answer the following:
Why do you think this commercial was rated highly among consumers on the Ad Meter panel? What are the characteristics of the ad that make it so likeable?