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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 17
IMC Technology Perspective 11-1 discusses the debate between the television networks and advertisers over measurement of TV viewing audiences. Evaluate the changes that have been made to provide advertisers with better measures of television viewing audiences as well as commercials.
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The major television and cable networks ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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