Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 11

It seems like guerilla marketers are becoming more and more aggressive. One agency, while not revealing the client, said that the client actually asked him to break the law so as to get some publicity. Others seemingly have already broken the law by defacing property and other means. Discuss some of the potentially unethical or illegal practices of guerilla marketers. What should be done to curb these activities?