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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 4
Discuss the type of company that would be likely to offer discounts to consumers using Groupon.com. What are the pros and cons of a company using this type of promotional offer?
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The basis of Groupon's business model is...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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