Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 7

A recent report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent. Why do you think redemption rates are so low? How might these low redemption rates affect a marketer's decision regarding the use of rebates as a promotional tool?