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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 4
Some companies test their commercials in rough formats described in the chapter. Others only test the commercials in finished form. Discuss some of the advantages and disadvantages of conducting tests at both stages.
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The clear advantage of rough testing is ...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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