
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 5
Discuss some of the reasons why some companies decide not to measure the effectiveness of their promotional programs. Explain why this may or not be a good strategy.
التوضيح
The chapter cites a number of reasons wh...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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