Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 4

The playlist for this chapter contains commercials used by the global sports company adidas, which is based in Germany, to promote its soccer shoes, ball, and apparel in various countries including Germany, the United Kingdom, Japan, Netherlands, France, and the United States. Watch the six commercials and answer the following questions:
Evaluate the commercials used by adidas in each of the six countries and discuss the similarities and differences among them. What aspects of each spot, if any, do you think are unique to the country where the commercial is used?