تكلم مع الذكاء الاصطناعي
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 8
The playlist for this chapter contains commercials used by the global sports company adidas, which is based in Germany, to promote its soccer shoes, ball, and apparel in various countries including Germany, the United Kingdom, Japan, Netherlands, France, and the United States. Watch the six commercials and answer the following questions:
Discuss whether a company like adidas can use a global advertising campaign to promote its soccer products. Which of the six commercials on the playlist do you think would be most appropriate for a global campaign and which spot would be least effective?
Discuss whether a company like adidas can use a global advertising campaign to promote its soccer products. Which of the six commercials on the playlist do you think would be most appropriate for a global campaign and which spot would be least effective?
التوضيح
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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