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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 14
What is meant by a country-of-origin effect? Discuss the implications of the results found in the survey by Andersen Analytics (discussed in Global Perspective 19-3) which shows that college students have limited knowledge of the country-of-origin of most brands.
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A country-of-origin effect refers to con...
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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