
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
النسخة 9الرقم المعياري الدولي: 978-0073404868 تمرين 3
PART 1
The playlist for this chapter consists of four commercials that use comparative claims including ads for Pizza Hut, Ford, Coors Light, and Miller Lite. Watch the four commercials and answer the following questions:
Evaluate the comparative message used by each advertiser with respect to the type of claim being used. What documentation might be required by the company to substantiate the claim, and how it might impact consumer decision making for this brand?
The playlist for this chapter consists of four commercials that use comparative claims including ads for Pizza Hut, Ford, Coors Light, and Miller Lite. Watch the four commercials and answer the following questions:
Evaluate the comparative message used by each advertiser with respect to the type of claim being used. What documentation might be required by the company to substantiate the claim, and how it might impact consumer decision making for this brand?
التوضيح
هذا السؤال ليس له إجابة موثقة من أحد الخبراء بعد، دع الذكاء الاصطناعي Copilot في كويز بلس يساعدك في إيجاد الحل.
Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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أخرى 8 أحرف كحد أدنى و 255 حرفاً كحد أقصى
حرف 255

