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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 6
PART 1
The playlist for this chapter consists of four commercials that use comparative claims including ads for Pizza Hut, Ford, Coors Light, and Miller Lite. Watch the four commercials and answer the following questions:
Do you think any of the comparative claims made in the commercials for these four brands could result in a lawsuit from a competitor under the Lanham Act? Why or why not?
التوضيح
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هذا السؤال ليس له إجابة موثقة من أحد الخبراء بعد، دع الذكاء الاصطناعي Copilot في كويز بلس يساعدك في إيجاد الحل.
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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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