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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 14
Discuss the Lanham Act and how it affects advertising. What elements are necessary to win a false or deceptive advertising claim under the Lanham Act?
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The Lanham Act is a very important piece...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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