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book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
book Advertising and Promotion 9th Edition by George Belch ,Michael Belch cover

Advertising and Promotion 9th Edition by George Belch ,Michael Belch

النسخة 9الرقم المعياري الدولي: 978-0073404868
تمرين 7
The lead in to the chapter notes that some doctors and competitors claim that the new "toner" shoes do not work. Others suggest that the mere fact that consumers think they work, and -as a result-exercise more, is enough t warrant their claims. Discuss these arguments.
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The argument that the shoe claims provid...

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Advertising and Promotion 9th Edition by George Belch ,Michael Belch
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