Advertising and Promotion 9th Edition by George Belch ,Michael Belch

تمرين 8

Ethical Perspective 21-1 discusses how the food and beverage industry is coming under attack over the advertising of fast food, snack products and soft drinks. Do you think marketers of products are responsible for the increase in obesity among young people? How should the industry respond to these criticisms and efforts to limit their advertising and promotion programs?