Effective Small Business Management 10th Edition by Norman Scarborough

تمرين 12

Assume you are a small business owner who has an advertising budget of $1,500 to invest in a campaign promoting a big ly Fourth "Blowout" sale. Where would you be most likely to invest your advertising budget if you were trying to reach customers in the 25- to 45-year-old age range with higher-than-average disposable income who are likely to be involved in boating activities in a local resort town Explain. How would you generate free publicity to extend your advertising budget