Effective Small Business Management 10th Edition by Norman Scarborough

تمرين 7

Stuart Frankel, a Subway franchisee, came up with the idea for Subway's $5 foot-long sandwich to combat slow weekend sales at his restaurants. It was such a hit that Subway introduced the idea to all of its 33,000 outlets, and in one year it generated $3.8 billion in sales. One marketing consultant asks, "Is the $5 foot-long just a flash in the pan, or is it a function of consumer price points and price elasticity that affect all markets " What do you think