Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green

تمرين 21

Set up several selling scenarios for the same product displaying different cues about the value of a product (e.g., where it's sold, whether it's on sale), the motivation of the seller, prices of competitive products (external reference price) and other possibilities appropriate for your product. Ask several people what they would pay under the circumstance you've set up.