Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green

تمرين 27

After doing some market research, you have discovered that the local market for decorative wreaths is around 300 a year. There are five other booths selling decorative wreaths at the craft fair and that seems to be the only source in this market for this product. If you assume that all the products are roughly the same quality and no producer has any discernable competitive advantage, your marketing share should be about equal to everyone else's. Should you sell your product What if one of your competitors has a booth near the entry of the craft fair and gets half the business, where the rest is divided among the remaining competitors What is your decision then