Entrepreneurial Small Business 2nd Edition by Jerome Katz , Richard Green

تمرين 15

Read your local newspaper for information about a small business that you think stems from a publicity effort (e.g., new location or management, product line shift or expansion, special events or promotions….). Compare the information in the article to website information and to business advertisements. What are the differences/similarities Advantages/disadvantages (for the business and for the customer).