Foundations of Marketing 5th Edition by Ferrell,William Pride

تمرين 3

Indicate the method of buying (description, inspection, sampling, or negotiation) an organization would be most likely to use when purchasing each of the following items. Defend your selections.
a. A building for the home office of a light bulb manufacturer
b. Wool for a clothing manufacturer
c. An Alaskan cruise for a company retreat, assuming a regular travel agency is used
d. One-inch nails for a building contractor