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Foundations of Marketing 5th Edition by Ferrell,William Pride
النسخة 5الرقم المعياري الدولي: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
النسخة 5الرقم المعياري الدولي: 978-1111580162 تمرين 3
A company's marketing strategy may be revised to include new products as it considers its SWOT analysis and the impact of environmental factors on its product mix. When developing a marketing plan, the company must decide whether new products are to be added to the product mix, or if existing ones should be modified. The information in this chapter will assist you in the creation of your marketing plan as you consider the following:
Using Figure 11.1 as a guide, discuss how your product idea would move through the stages of new-product development. Examine the idea using the tests and analyses included in the new-product development process.
Using Figure 11.1 as a guide, discuss how your product idea would move through the stages of new-product development. Examine the idea using the tests and analyses included in the new-product development process.
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Foundations of Marketing 5th Edition by Ferrell,William Pride
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