Foundations of Marketing 5th Edition by Ferrell,William Pride

تمرين 26

Merck, a leading global pharmaceutical company, develops, manufactures, and markets a broad range of health-care products. In addition, the firm's Merck-Medco Managed Care Division manages pharmacy benefits for more than 40 million Americans. The company has established a website to serve as an educational and informational resource for Internet users around the world. Visit Merck at http://www.merck.com.
a. What products has Merck developed and introduced recently
b. What role does research play in Merck's success How does research facilitate new-product development at Merck
c. Find Merck's mission statement. Is Merck's focus on research consistent with the firm's mission and values