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Foundations of Marketing 5th Edition by Ferrell,William Pride
النسخة 5الرقم المعياري الدولي: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
النسخة 5الرقم المعياري الدولي: 978-1111580162 تمرين 4
The appropriate pricing of a product is an important factor in developing a successful marketing strategy. The price contributes to the profitability of the product and can deter competition from entering the market. A clear understanding of pricing concepts is essential in developing strategy and the marketing plan. Consider the information in this chapter when focusing on the following issues:
Using Figure 12.8 as a guide, discuss the various factors that affect the pricing of your product.
Using Figure 12.8 as a guide, discuss the various factors that affect the pricing of your product.
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Foundations of Marketing 5th Edition by Ferrell,William Pride
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