Foundations of Marketing 5th Edition by Ferrell,William Pride

تمرين 23

Price skimming and penetration pricing are strategies that are commonly used to set the base price of a new product. Which strategy is more appropriate for the following products Explain.
a. Short airline flights between cities in Florida
b. A high-definition DVD player
c. A backpack or book bag with a lifetime warranty
d. Season tickets for a newly franchised NBA basketball team