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Foundations of Marketing 5th Edition by Ferrell,William Pride
النسخة 5الرقم المعياري الدولي: 978-1111580162Foundations of Marketing 5th Edition by Ferrell,William Pride
النسخة 5الرقم المعياري الدولي: 978-1111580162 تمرين 22
Visit a retail store you shop in regularly or one in which you would like to shop. Identify the store, and describe its atmospherics. Be specific about both exterior and interior elements, and indicate how the store is being positioned through its use of atmospherics.
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The image that a store projects is impor...
Foundations of Marketing 5th Edition by Ferrell,William Pride
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