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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

النسخة 18الرقم المعياري الدولي: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

النسخة 18الرقم المعياري الدولي: 978-0077577193
تمرين 4
Why would a marketing manager prefer to sell a product that has no close substitutes? Are high profits almost guaranteed?
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Presence of close substitutes will make ...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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