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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

النسخة 18الرقم المعياري الدولي: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

النسخة 18الرقم المعياري الدولي: 978-0077577193
تمرين 18
Distinguish between the operation of a strategic business unit and a firm that only pays lip service to adopting the marketing concept.
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Strategic business unit (SBU):
SBU is a...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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