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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193 تمرين 11
The Marketing Plan Coach software on the text Web site includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Customers" section.
a. How does the marketing plan segment the market?
b. Can you think of other segmentation dimensions that could be used?
c. What do you think of the approach Hillside used to determine target markets? Are they using a single target market, multiple target market, or combined target market approach?
d. How does Hillside plan to differentiate and position its offering?
a. How does the marketing plan segment the market?
b. Can you think of other segmentation dimensions that could be used?
c. What do you think of the approach Hillside used to determine target markets? Are they using a single target market, multiple target market, or combined target market approach?
d. How does Hillside plan to differentiate and position its offering?
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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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