
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193 تمرين 4
A supermarket chain is planning to open a number of new stores to appeal to Hispanics in southern California. Give some examples that indicate how the four Ps might be adjusted to appeal to the Hispanic subculture.
التوضيح
The marketing mix is defined as the 4Ps'...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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