
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193 تمرين 6
Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced by some reference group for some product. What are the implications of such behavior for marketing managers?
التوضيح
There are a lot of factors which affect ...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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