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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

النسخة 18الرقم المعياري الدولي: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

النسخة 18الرقم المعياري الدولي: 978-0077577193
تمرين 6
Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced by some reference group for some product. What are the implications of such behavior for marketing managers?
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There are a lot of factors which affect ...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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