BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

تمرين 10

Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special assumptions you have to make to obtain an answer):
a. A postal scale for products weighing up to 2 pounds.
b. Children's toys: (1) radio-controlled model airplanes costing $80 or more, (2) small rubber balls.
c. Heavy-duty, rechargeable, battery-powered nut tighteners for factory production lines.
d. Fiberglass fabric used in making roofing shingles.