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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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Why would intermediaries want to be exclusive distributors for a product? Why would producers want exclusive distribution? Would intermediaries be equally anxious to get exclusive distribution for any type of product? Why or why not? Explain with reference to the following products: candy bars, batteries, golf clubs, golf balls, steak knives, televisions, and industrial woodworking machinery.
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Exclusive distribution refers to enterin...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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