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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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Explain the present legal status of exclusive distribution. Describe a situation where exclusive distribution is almost sure to be legal. Describe the nature and size of competitors and the industry, as well as the nature of the exclusive arrangement. Would this exclusive arrangement be of any value to the producer or intermediary?
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Exclusive distribution happens in a lega...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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