
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193 تمرين 6
How do you think a retailer of Maytag washing machines would react if Maytag set up a Web site, sold direct to consumers, and shipped direct from its distribution center? Explain your thinking.
التوضيح
The distribution channel is planned base...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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