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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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Explain how an understanding of the adoption process would help you develop a promotion blend for digital tape recorders, a new consumer electronics product that produces high-quality recordings. Explain why you might change the promotion blend during the course of the adoption process.
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Marketing mix:
In the context of retail...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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