BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

تمرين 2

What kind of salesperson (or what blend of the basic sales tasks) is required to sell the following products? If there are several selling jobs in the channel for each product, indicate the kinds of salespeople required. Specify any assumptions necessary to give definite answers.
a. Laundry detergent.
b. Costume jewelry.
c. Office furniture.
d. Men's underwear.
e. Mattresses.
f. Corn.
g. Life insurance.