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book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

النسخة 18الرقم المعياري الدولي: 978-0077577193
book BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon cover

BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

النسخة 18الرقم المعياري الدولي: 978-0077577193
تمرين 14
If sales promotion spending continues to grow-often at the expense of media advertising-how do you think this might affect the rates charged by mass media for advertising time or space? How do you think it might affect advertising agencies?
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Mass media advertising and sales promoti...

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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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