
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193 تمرين 14
If sales promotion spending continues to grow-often at the expense of media advertising-how do you think this might affect the rates charged by mass media for advertising time or space? How do you think it might affect advertising agencies?
التوضيح
Mass media advertising and sales promoti...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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