BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon

تمرين 16

What pricing objective( s ) is a skimming pricing policy most likely implementing? Is the same true for a penetration pricing policy? Which policy is probably most appropriate for each of the following products: ( a ) a new type of home lawn-sprinkling system, ( b ) a skin patch drug to help smokers quit, ( c ) a DVD of a best-selling movie, and ( d ) a new children's toy?