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BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
النسخة 18الرقم المعياري الدولي: 978-0077577193 تمرين 13
A producer distributed its riding lawn mowers through wholesalers and retailers. The retail selling price was $800, and the manufacturing cost to the company was $312. The retail markup was 35 percent and the wholesale markup 20 percent. ( a ) What was the cost to the wholesaler? To the retailer? ( b ) What percentage markup did the producer take?
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(a)
Let us understand the relationship b...
BASIC MARKETING 18th Edition by Jerome McCarthy William Perreault, Joseph Cannon
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