Marketing 12th Edition by Charles Lamb,Charles Lamb,Joe Hair

تمرين 10

As discussed in Chapter 13, Part 4 of the strategic planning process continues defining the elements of the marketing mix, and this section focuses on place (i.e., distribution). The following exercise is designed to continue leading you through the distribution decisions for your strategic marketing plan:
1. What physical distribution facilities will be needed to complete delivery of your chosen company's products and services to the buyer? Where should these facilities be located?
2. How should your company's product be distributed? Justify your selection of transportation mode(s). What other types of channel facilitators will you require for getting your product offering to your customers?