Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

تمرين 3

Given each of the T-shirt design contexts discussed above, would you suggest descriptive, predictive, or prescriptive analysis be used in each context For instance, if social media comments were integrated into the firm's database as is the context for part a above, would descriptive, predictive, or prescriptive analysis offer the most insight. Address parts b and c from the same analytical perspective.