Basic Marketing Research 8th Edition by Tom Brown,Tracy Suter,Gilbert Churchill

تمرين 10

Following are several tasks that marketers might need to perform. For each objective, specify the type(s) of primary data that would be of use and a possible method of data collection.
a. Assess "people flow" patterns inside a shopping mall.
b. Gauge the effectiveness of a new advertisement.
c. Gauge a salesperson's potential for success.
d. Segment a market.
e. Identify the shopper types that patronize a particular store.
f. Discover how people feel about a new package design.